PeopleAlberto “El Terri” Cortez morning show expands to new key Hispanic markets

Syndicated morning show now available in top 15 Hispanic markets
Marcom Weekly StaffMarch 1, 20214 min
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AIRE Radio Networks, the largest minority certified Spanish Language radio network in the country and the official radio network of Spanish Broadcasting System, announced today that its highly rated syndicated morning show, Al Aire Con El Terrible, expands its coverage and can now be heard across San Antonio; San Diego; Bakersfield; Chico-Redding; Corpus Christi; Laredo; and Yuma.

Al Aire con El Terrible was launched through AIRE Radio Networks/Spanish Broadcasting System back in August 2018 and is hosted by one of the most influential Latin radio personalities, Alberto “El Terri” Cortez. A listener favorite, “Al Aire Con El Terrible,” is becoming widely recognized for uplifting and empowering the Hispanic community through music and comedy.

The program includes a variety of engaging segments that connect with Hispanic consumers such as community highlights, stories and words of empowerment, interviews with Latin artists and celebrities, international news, celebrity gossip, jokes, as well as tentpole segments like Mini Terry, El Pesado de Sinaloa, Citripio Perez, Segmento Deportivo, El Anónimo, El Detective, El Doctor J, Sexologa Eugenia Flores. Each break of the show includes a mix of the biggest Regional Mexican music hits.

“The response to his show since we launched has been exceptional and the demand to carry and advertise within the program continues to surge. We’re very excited to witness the growth of Al Aire con El Terrible,” says Elisa Torres, executive vice president, AIRE Radio Networks, and Spanish Broadcasting System National Sales.

The show continues to be lead the network as one of its best-performing, much of which is due to El Terri’s presence.

“El Terri is a unique influencer who has consistently driven ratings on our owned-and-operated audio stations in Los Angeles, San Francisco, and Chicago. His success comes through his hard work in developing engaging, cultural, and empowering content that speaks to the Hispanic community,” says Torres.

Cortez, also known as El Terri, the host of “Al Aire con El Terrible,” says, “The partnership with AIRE Radio Networks and Spanish Broadcasting System has been remarkable. I’m so grateful to have a robust platform where I can empower Hispanic listeners across the nation every day.”

In addition to radio, listeners also access the show via a variety of digital and social extensions such as Cortez self-titled podcast on the LaMusica App, the #1 Hispanic Streaming App and El Terrible’s Facebook, Twitter and Instagram pages.

“We’re living through challenging times and the biggest reward is knowing that I have played a role helping our people start their day with laughter and positivity,” Cortez says.

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