AgenciesNewsActivision Blizzard CMO Fernando Machado leaves, GM CMO set to retire
Byonce TyusMarch 16, 2023
As the week wraps up, more companies and agencies are changing the faces of their executive leadership.
HomeAuthorByonce Tyus, Author at Marcom Weekly
Byonce Tyus is a reporter for Marcom Weekly covering industry news, advertising conferences, and diverse-owned media trends.
AgenciesBrandsDigital ContentFeaturesNewsHow Maria Teresa Hernandez and Mirriad are using virtual product placement to drive revenue for diverse-owned media
Byonce TyusMarch 13, 2023
Mirriad is breaking ground with the first diverse-owned and diverse-targeted virtual product placement marketplace.
AgenciesBrandsNewsRed Bull CMO Ken Turner joins Fanatics, Fox hires first ad research officer and more executive changes
Byonce TyusMarch 8, 2023
As we enter March, companies and agencies are continuing to change up the faces of their leadership.
Tinder recently launched its first global campaign, “It Starts with a Swipe” to highlight Gen Z’s inclusivity and diversity.
FeaturesPeopleContent creator, Cindy Noir, is breaking ground in the hair care industry
Byonce TyusMarch 6, 2023
Motivational speaker Cindy Noir launched the hair care industry’s first edge-care-specific shampoo.
P&G aired a new video called “Unbecoming,” focusing on telling the acceptance of Black women and their natural hair.
D&INewsRoland Martin, Black media owners demand ad agencies and brands increase media investment
Byonce TyusMarch 2, 2023
Roland Martin sat down with Black media owners to discuss and address the lack of action from larger agencies and companies
AgenciesThis week’s executive line up: Apple TV+, McCann Worldgroup, Vice Media and more
Byonce TyusMarch 1, 2023
Many companies and agencies are changing executives as they spend the first portion of 2023 reconstructing and reorganizing.
Breaking NewsNewsActively Black calls out Meta’s Instagram for ad blocking
Byonce TyusFebruary 28, 2023
Black-owned sportswear line Actively Black took to social media to call out Meta’s Instagram.
AgenciesCareer LifeD&IEarly year layoffs make a bleak 2023 for agency and brand DE&I efforts
Byonce TyusFebruary 27, 2023
Major companies are continuing staff layoffs in 2023 for preparation of a recession, endangering DE&I efforts.