HomeAuthorMariah Cooper, Campaign U.S., Author at Marcom Weekly

Mariah Cooper is associate editor at Campaign U.S.

Valentine’s Day is typically a holiday for chocolates and champagne — but Squirrel Brand hopes its Ruby Royale nuts can also be synonymous with the day of love. The 133 year-old snack brand tapped “RuPaul’s Drag Race” star Latrice Royale to push that message, while “serving body, beauty, luxury and all these … nuts.” Squirrel worked with agency Huge on the campaign, which aimed to grow recognition for the heritage nut mix brand among consumers...