BrandsAvocados From Mexico, Takis collaborate for Hispanic Heritage Month

Consumer marketing campaign to award grand-prize $500,000 home and more
Michael HeusnerSeptember 2, 2020

Avocados From Mexico (AFM) and Takis Snacks kick off Hispanic heritage month united for a first-ever collaboration to hopefully satisfy taste buds everywhere.

The partnership features a contest from October through December in which consumers can win a new house worth $500,000, in addition to $150,000 in other prizes such as a kitchen makeover, backyard upgrade, and more. It will also include custom displays featuring both brands, digital social engagements, and a strong loyalty program.

As two brands aimed at Hispanic consumers, both Takis Snacks and Avocados From Mexico recognized the potential goodwill that a partnership could bring.

“We’re proud to celebrate the many flavors of Hispanic Heritage in partnership with Takis Snacks which, like AFM, has a strong appeal to the Hispanic market and beyond,” said Stephanie Bazan, vice president of trade and market development for Avocados From Mexico.

In addition to Hispanic heritage month, which lasts from September 15 to October 15, the AFM brand also hopes to capitalize on National Guacamole Day on September 16.

With so many consumers remaining home due to COVID-19 Avocados From Mexico is hoping to remind consumers that “home is where the guac is.”

“AFM’s ‘Guac the House’ national shopper program has been designed to provide the shopper with value during the current environment,” Bazan said. “This is why offering savings and prizes that add value continue to be critical during a COVID-conscious time,” she added.

Michael Heusner

Michael is a senior correspondent at Marcom Weekly covering news, brands and feature stories.

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