Leading multicultural marketing communications agency, Burrell Communications Group, announced Terrence Burrell will take the helm as interim chief creative officer. In this role, Terrence Burrell will lead the agency’s creative teams in developing strategic and impactful work that moves clients’ businesses forward. He has no familial relation with Tom Burrell, the agency’s founder.
Burrell replaces departing CCO Lewis Williams who is joining Weber Shandwick as EVP, head of brand impact. Williams has served as Burrell Communications CCO for nearly 16 years.
The interim chief creative officer brings nearly 25 years of experience to the agency, most recently serving as executive creative director, servicing the Comcast account. Since joining the agency in 2002, he developed award-winning and business-driving creative for major brands including Comcast/Xfinity, Toyota, McDonald’s, The Ad Council, Allstate, Coca-Cola, P&G, and Walmart, among others.
Burrell has garnered several awards for his work including Hugo Excellence Awards for TV Commercials, American Advertising ADDY Awards, and the National Association of Multi-Ethnicity in Communications (NAMIC) Award. His most recent win is a 2020 National Gold ADDY for the agency’s work on Comcast.
McGhee Osse, co-CEO, Burrell Communications, praised the appointment. “Terrence is a passionate creative storyteller who has probably touched more of the agency’s accounts than anyone else in the creative department during his nearly 20-year tenure at Burrell. We are excited about the strategic thinking, problem solving and passion he’ll bring to this role to build upon our agency’s legacy as a leading multicultural agency,” she said.
“I am both honored and thrilled at the opportunity to help author the next chapter of the Burrell story,” said Terrence. “I look forward to counseling our clients on creatively and authentically connecting with Black consumers in today’s ever-changing and digital-first marketing environment.”
Burrell’s commitment to helping Black creatives find their rightful place in the industry spans multiple organizations. He volunteers his time with Chicago’s One Club for Creativity where he has served as a speaker and is the co-course director and tutor for One Club’s ONE School Portfolio Program. He is also active in fundraising for Bradley University, his undergraduate alma mater.