BrandsPeopleCarlos Ponce and AIRE Radio Networks strike a deal

Puerto Rican entertainer joins Artistas360 platform, alongside Ivy Queen, Zion & Lennox, and J Alvarez
Karen Gail JavierOctober 1, 20203 min

AIRE Radio Networks, a division of Spanish Broadcasting System (SBS), announced today that Puerto Rican award-winning actor, singer, composer, and television personality, Carlos Ponce, joins its marketing partnership platform, Artistas360.

AIRE Radio Networks is an SBS-operated national radio platform of over 300 affiliated stations reaching 95 percent of the U.S. Hispanic audience. It is the largest publicly traded Hispanic-controlled media and entertainment company in the U.S.

“Connecting Latin music and entertainment fans with the brands and stars they love is the purpose behind Artistas360. We’re honored to work with Carlos, who is talented beyond measure, on the development of new and engaging content for all U.S. Hispanics – especially as we navigate through the unprecedented challenges of 2020,” said Elisa Torres, EVP, AIRE Radio Networks.

“I’m thrilled to be working with AIRE and SBS on supporting our people with uplifting content and experiences during a time when they need it the most,” said Carlos Ponce. “SBS/AIRE have shown their unwavering commitment to Hispanics in the U.S. and Puerto Rico through all of their multimedia properties. I can’t wait to work with them through the Artistas360 platform.”

SBS is the nation’s largest Hispanic radio-controlled broadcaster that owns and operates 17 radio stations located in the top Hispanic markets in the U.S. SBS also owns television operation MegaTV and multiple bilingual websites including LaMusica.

Through Artistas360, Carlos Ponce joins the biggest names in Latin music and entertainment including Ivy Queen, Zion & Lennox, J Alvarez and many others. As an actor, singer, songwriter, composer and TV personality, he brings decades-long experience and storied career in the entertainment industry. AIRE Radio Networks will lead the collaboration between Carlos Ponce and brands who seek to connect with the US Hispanic community.

Karen Gail Javier

Karen is responsible for editorial support and covers agency, digital content, and D&I news.

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