Brands‘You’ve got to hold McDonald’s accountable’: largest Black franchisee tells marketers
February 16, 20216 min
After filing racial discrimination suit against McDonald's, Herb Washington speaks to marketing and advertising agencies
HomeCategoryBrands | Marcom Weekly
BrandsAunt Jemima rebrand to Pearl Milling Company ‘gives off plantation vibes’
February 16, 20218 min
PepsiCo and Quaker Oats reveal a new name and logo for Aunt Jemima
BrandsParamount+ Super Bowl ad is the most engaging, two weeks later
February 15, 20212 min
Gayle King, Shemar Moore, Dora the Explorer and other celebrities show up in streaming platform ad
BrandsPeopleStevenson: Check on your brand narrative
January 14, 20217 min
A new column and video series by WPP communications designer Javaris Stevenson
BrandsPeopleCarlos Ponce and AIRE Radio Networks strike a deal
October 1, 20203 min
Puerto Rican entertainer joins Artistas360 platform, alongside Ivy Queen, Zion & Lennox, and J Alvarez
BrandsD&IMediaplanet teams up with Mr. Worldwide for wide-reaching bilingual campaign
September 25, 20202 min
The campaign aims to empower Hispanic Americans and educate others about their culture and contributions to America.
BrandsNas, Hennessy celebrate Black excellence in latest Wild Rabbit ad campaign
September 21, 20202 min
The spot shines a light on the first Black chess Grandmaster.
BrandsBrands failing to act on systemic racism, according to new report
September 10, 20203 min
The general public does not trust brands to do the right thing, and the government even less so.
BrandsOscar’s new diversity rules spark conversation about race
September 9, 20204 min
The new rules meant to promote diversity in the film industry received criticism from Kirstie Alley, James Woods
BrandsOXIGEN launches campaign supporting essential workers
September 9, 20203 min
The Steph Curry backed beverage maker will also donate to a number of social causes.