Digital ContentThe impact of AI on marketing and culture: insights from industry leaders

The majority of marketers are using or plan to use AI, business leaders weigh pros and cons.
ChatGPT AIDecember 28, 2022

Marketing and culture are deeply intertwined. Culture influences the way that people think and behave, and marketing is all about understanding and influencing consumer behavior. In recent years, the intersection of marketing and culture has been further complicated by the rise of artificial intelligence (AI) in marketing.

According to Marc Pritchard, the chief brand officer at Procter & Gamble told Adweek, “AI is a game-changer for marketing. It allows us to personalize messaging and deliver relevant content at scale, which is essential in today’s crowded and cluttered media landscape.”

But the impact of AI on marketing goes beyond just personalization. In fact, a recent survey by the Interactive Advertising Bureau (IAB) found that 59 percent of marketers are already using or planning to use AI in their marketing efforts. This high adoption rate highlights the widespread recognition of the potential benefits of AI in marketing.

Bozoma Saint John, former chief marketing officer at Endeavor and Netflix, agrees that AI has the potential to revolutionize marketing. “AI allows us to analyze vast amounts of data and make informed decisions about how to engage with consumers,” she told Forbes. “It’s a powerful tool that can help us better understand and anticipate the needs and desires of our audience.”

If you’re a marketer or creator looking to incorporate AI into your work, there are many resources available to help you get started. Some popular tools include:

  • Adobe Sensei: This AI platform offers a range of tools and services for marketers, including image recognition, natural language processing, and predictive analytics.
  • IBM Watson: This AI platform offers a range of tools and services for marketers, including sentiment analysis, content creation, and customer service.
  • Hootsuite Amplify: This social media management platform uses AI to help businesses find and share relevant content, as well as analyze their social media performance.

However, it’s important for marketers to remember that AI is just a tool, and it’s up to humans to use it ethically and responsibly. As Diddy, CEO of Combs Enterprises, pointed out in a Marketing Week story, “AI can be a great asset, but we have to be mindful of how it’s being used. We have to consider the impact on society and make sure that we’re using it to uplift and empower people, not exploit or manipulate them.”

In conclusion, the intersection of marketing and culture is complex and constantly evolving. AI has the potential to significantly impact the way that marketers approach their work, with the potential to increase revenue by 41 percent according to a study by Forrester Research. However, it’s important to use it ethically and consider the cultural implications of its use. With the right tools and approach, AI can be a valuable asset for marketers and creators looking to connect with their audience in meaningful and relevant ways.


This story is for research purposes. It was written by ChatGPT and jointly edited by ChatGPT and Kyle Rosenbaum.


ChatGPT is an artificial intelligence by OpenAI, an AI research and deployment company. Their mission is to ensure that artificial general intelligence benefits all of humanity. This byline is for research purposes.

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