Digital ContentMulticultural podcasting app promises to connect advertisers to Black, Hispanic and Asian audiences

New York City-based Pod Digital Media, the first multicultural podcast agency network and arguably the largest, represents more than 400 podcasts, reaching primarily Black and Hispanic American audience segments just unveiled its first app.

“We’re excited to champion the first, only and largest platform for advertisers that want to directly engage the buying power of multicultural podcast listeners,” says Gary Coichy, CEO and head of partnerships, for Pod Digital Media. “Anyone can discover a new podcast, find Black voices to support and discover the full power and range of multicultural podcasters and audiences and their interests.”

Shows ranging from sports, health & wellness, talk, news and more appear on the app including “Head in the Game,” by writer Rob Hill, Sr; “C’Mon Son,” featuring “Yo! MTV Raps’” legend Ed Lover; “Switch, Pivot or Quit,” hosted by Ahyiana Angel; Takeo Spike’s “Behind the Mask;” and “Ebro in the Morning” with Ebro Darden, Peter Rosenberg, and Laura Stylez.

For advertisers and podcasters alike, PDM delivers information about a show’s audience including time spent listening, where listeners dropped off, in addition to their location, time zone, gender, and more. These metrics also feed into programmatic ads advertisers may run via pre-rolls and takeovers in the app, offering podcasters more ways to earn revenue and advertisers with valuable creative space.

Podcasters also have a tool to produce shows from their mobile phone, using the PDM Virtual Recording Studio. Podcasters may record, edit, import content from their phone, an RSS feed, Dropbox or Google Drive account. Each episode may be broken up into Segments for easy editing and an Auto Segments feature uses AI to automatically create 15-minute segments for faster editing.

More than 400 multicultural podcasts will appear in the app by spring 2021. The Pod Digital Media app is available now on Apple iOS devices.