Digital ContentSiriusXM turns TikTok’s ‘For You’ feed into a radio station

The launch of TikTok Radio follows the TikTok Tastemakers Series and TikTok Hits Playlist previously released on Pandora.
Marcom Weekly StaffAugust 23, 20216 min
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TikTok, known as the leading destination for short-form mobile video, is now sonically synched to SiriusXM with the launch of a full-time music channel that will sound like a radio version of the platform’s “For You” feed. A talented and diverse group of TikTok creators including Billy (@8illy), Cat Haley (@itscathaley), HINDZ (@hindzsight), Lamar Dawson (@dirrtykingofpop), and Taylor Cassidy (@taylorcassidyj) will present music and share the stories behind the trends throughout each hour. Listeners can expect to hear trending songs from music’s next generation of rising stars, viral hits, throwbacks and whatever else the TikTok community is vibing to these days.

TikTok Radio debuted over the weekend and will feature takeovers throughout this week from some of the most followed personalities and artists from the TikTok Community with “Creator Invasion,” which will feature appearances from Bella Poarch, Lil Nas X, Normani, Spencer X, Tai Verdes and more.

“We’re so excited to launch TikTok Radio on SiriusXM, which opens up artists and creators like this amazing group of hosts to new audiences,” said Ole Obermann, TikTok’s global head of music.  “Now SiriusXM subscribers will have a new road to discover the latest trends in music and get a first listen to tomorrow’s musical superstars. The channel captures song-breaking music culture that creates so much joy and entertainment on TikTok through video in an all-audio format.”

“Our groundbreaking new channel with TikTok is a first-of-its-kind, capturing the pulse of the global music culture, vibrancy and vitality found on the entertaining social platform and recreated as a full-time music channel on live national radio and our streaming platforms,” said Scott Greenstein, president and chief content officer, SiriusXM. “The creators, who are also presenting the music on TikTok Radio, are deeply involved in the channel and will reflect the unique sound and personality of TikTok that is so enmeshed with today’s music culture and community. TikTok creators will be delivering new audio experiences for our listeners as they tap into the latest music trends on TikTok.”

For creator host Taylor Cassidy, TikTok started as a place to have the freedom to express her passions and meet people who were interested in creating a community around it. She joined the platform in 2019 and quickly developed it into a space to spread motivational videos, teach Black history and culture and uplift other creators.

“One of the things I’m most excited about for being chosen as one the first hosts for TikTok Radio is being able to uplift and encourage more people just as I do on my account,” said Taylor Cassidy. “As a creator who makes mainly Black culture content, I’m especially excited to give voices to music artists, trends, and creators who are making a huge difference on the app and beyond. One thing I can assure listeners on TikTok Radio is that I will always bring exactly who I am without boundary.”

Listeners will stay up to date on the moment’s most viral sounds with “The TikTok Radio Trending Ten,” a weekly countdown of the top 10 songs trending in the TikTok community, presented by the channel’s creator hosts.  This show will debut on Fridays at 3 p.m. ET with replays throughout the weekend and will be available anytime on the SXM App.

Subscribers are able to listen to TikTok Radio (ch. 4) online, on-the-go with the SXM App, and at home on a wide variety of connected devices including smart TVs, devices with Amazon Alexa or the Google Assistant, Apple TV, PlayStation, Roku, Sonos speakers and more.

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