Digital ContentSKI TV joins Byron Allen’s Local Now streaming platform

Media mogul aims to draw Winter sports enthusiasts to his signature streaming platform Local Now.
Marcom Weekly StaffAugust 2, 20214 min
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Byron Allen’s Allen Media Group announced today its fast-growing free-streaming platform Local Now continues to expand its premier free content for the platform’s growing viewer base with the addition of SKI TV, the world’s first and original alpine lifestyle and ski/snowboard culture content TV channel based in Amsterdam, Netherlands.

“Local Now is on a mission to be the most localized news and entertainment free-streaming service which is one of the many reasons we’re excited to announce our new partnership with SKI TV,” says Byron Allen, founder, chairman, and CEO of Local Now parent company Allen Media Group. “With our new SKI TV partnership, Local Now is bringing the best free and exclusive streamable sports content that appeals to every winter sports enthusiast.”

The deal will bring SKI TV’s deep library of original and licensed programming to the Local Now platform where it will entertain the more than 100 million global ski and snow sports enthusiasts with free, exclusive ad-supported content, such as tours and interviews with the operators of World Class resort destinations in Switzerland, France, Italy and Austria for the upcoming season with exclusive highlights and commentary for the 2021-2022 World Ski Tour.

SKI TV CEO and Founder Geoff Harrison anticipates many opportunities ahead for the new partnership. “SKI TV is thrilled to be partnering with the team at Local Now as the synergies between our networks will enable us to do some very creative things with cross-platform content and integrating corporate partners. We share Byron Allen’s vision for where the future of television is heading and believe SKI TV is a must-carry channel for platforms like Local Now,” says Geoff Harrison, SKI TV CEO and Founder.

Local Now has more than 8,500 titles and 345 free-streaming channels, including a Local Now channel in every DMA in the country, and additional local channels and content from major partners nationwide. The Allen Media Group digital platform is a free streaming service for local news and entertainment in America, delivering localized content, boasting an endless supply of movies and TV shows from Hollywood’s biggest studios. Local Now’s state-of-the-art streaming platform also delivers original local news, weather and information, customized by market, so viewers can easily stay connected to what matters to them most. Local Now is available on nearly all platforms across OTT on connected TV, mobile, and the web.

The addition of SKI TV to Local Now brings digital media content from 100 major world brands, including Faction Collective, Atomic, Ellis Brigham Mountain Sports, Redbull TV and many more. SKI TV recently announced plans to also launch on the VIZIO network in the USA into 33 million homes and on the Rakuten TV network in Europe to over 90 million users.

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