Digital ContentStand Up To Cancer telecast honors Chadwick Boseman in special tribute by wife Simone

Anthony Anderson, Ken Jeong & Tran Ho and Sofia Vergara host fundraiser telecast, airing across 60 media platforms.
Marcom Weekly StaffAugust 23, 20215 min
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Stand Up To Cancer honored the beloved Chadwick Boseman with a special tribute by his wife Simone and host Anthony Anderson at this year’s fundraising special, over the weekend. Boseman, best known for playing T’Challa in Marvel’s “Black Panther,” passed away last year at the age of 43 after a private battle with colon cancer.

Boseman was fueled by purpose and sought to fulfill that through writing, directing, acting and activism. His breakout performance came when he slid into the weighty shoes of Jackie Robinson in “42,” but it was in his next role as James Brown in “Get On Up,” that would distinguish him as a leading man in the industry, receiving numerous accolades for his masterful portrayal. He then starred in the title role of “Marshall,” which followed a young Thurgood during a career-defining case.

Stand Up To Cancer’s biennial telecast and streaming event aired simultaneously on more than 60 participating media platforms across the United States and Canada, including all four major broadcast networks in the U.S. on Saturday, August 21 at 8PM ET & PT / 7PM CT from Los Angeles. Broadcasters carrying the show donated one hour of simultaneous commercial-free prime time. The telecast will is now available to stream live and on-demand on several streaming platforms.

Colorectal cancer is the second leading cause of cancer death among men and women combined in the United States, according to Stand Up To Cancer. Black people in the U.S. are 20 percent more likely to be diagnosed with colon cancer and 40 percent more likely to die from it. With routine screening, colorectal cancer is one of the most preventable cancers and is beatable in 90 percent of cases when detected early. Stand Up To Cancer continues to fund colorectal cancer research and efforts to raise awareness about colorectal cancer screenings, early detection and prevention. During Colorectal Cancer Awareness Month in March, Stand Up To Cancer launched a new public awareness campaign to increase awareness and screenings in medically underserved communities.

Stand Up To Cancer raises funds to accelerate the pace of research to get new therapies to patients quickly and save lives now. SU2C, a division of the Entertainment Industry Foundation, a 501(c)(3) charitable organization, was established in 2008 by media and entertainment leaders who utilize these communities’ resources to engage the public in supporting a new, collaborative model of cancer research, to increase awareness about cancer prevention, and to highlight progress being made in the fight against the disease. As of January 2021, more than 1,950 scientists representing more than 210 institutions are involved in SU2C-funded research projects.

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