D&IStudy: Job seekers excluding employers based on diversity and inclusion beliefs

Appcast, Boston Consulting Group and The Network release new findings in Decoding Global Talent workforce study.
Marcom Weekly StaffApril 5, 20214 min

More than half of U.S. job seekers would exclude employers whose D&I beliefs don’t match their own, according to New Global Workforce Study from Appcast and BCG.

The findings are from the 2021 “Decoding Global Talent” series compiled by Boston Consulting Group (BCG), The Network and Appcast. The second in a series of three studies, the report reveals the impact of social and COVID-19 crises on U.S. workers’ preferences and expectations. Nearly 209,000 workers in 190 countries – including more than 6,300 workers in the United States – participated in the study.

The recent increased focus on social and racial injustice issues is impacting what job seekers expect from future employers. Now, more than ever, job seekers want to work for companies that take a stand on important issues and whose values, mission and culture align with their own beliefs.

According to the report, more than half (51 percent) of U.S. respondents said they would exclude a company from their job search if its values and stance on diversity and inclusion (D&I) didn’t match their own beliefs. This number was even higher among respondents 30 years and younger (56 percent), providing an inside look at how younger generations will shape the future of work.

Appcast’s senior vice president of marketing, Heather Salerno tells Marcom Weekly, “In light of the events of 2020 and the increased societal awareness of racial and social injustice, this year’s survey included several questions about worker attitudes about companies’ positions on diversity & inclusion.”

Overall, the report finds that D&I became more important over the last year across all age groups globally. Interestingly, U.S. respondents 30 years and younger (72 percent) were most likely to agree with this statement compared to all U.S. respondents (63 percent) and all respondents globally (69 percent).

Of the 6,328 U.S. workforce participants that participated in the study, 50 percent were female, 49 percent were male and 1 percent preferred not to disclose gender identity. The study did not ask participants their race.

Appcast, a global leader in programmatic recruitment advertising technology and services, obtained the U.S. data that contributed to the study conducted by BCG and The Network between October and November 2020.

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