HomeTagExecutives Archives | Marcom Weekly

https://i1.wp.com/marcomweekly.com/wp-content/uploads/2020/09/running-at-gym.jpg?resize=1280%2C720&ssl=1

Physical fitness company Exos has hired Coca-Cola vet TJ Abrams as chief marketing officer. He will be responsible for the continued development of brand strategy, marketing, and communications to support the company’s new consumer-focused direction. Abrams who spent nearly seven years at Coca-Cola most recently served as head of global brand strategy and performance at InterContinental Hotels Group. “COVID-19 has shown us that consumers care about health and fitness now more than ever, and Exos’...